Situated in the former Nickimoto's spot at Piedmont and 10th, the location will get a ton of traffic. The inside comes off nicely, sort of like a Concentrics restaurant and it's certainly noisy like one too. The service was excellent for a first night and I have no complaints at all. I also have to say the food was good to excellent. I ordered the original which comes with gruyere, caramelized onions, and rosemary aioli. All the ingredients worked well together - the creamy tang of the gruyere complement the sweetness of the onions and the aioli had some nice garlic flavoring that hit the mark. The bun was also exceptional - perfectly buttered and griddled, it was soft, slightly sweet and not that dry spongy type of bun that I get too often with a burger. The only shortcoming on the burgers was that they were both overcooked. I ordered mine medium rare and definitely got an uneven medium well. Kins ordered hers medium and also received medium well.
The fries that come with the burger were close to shoestring style and similar to In N' Out's rendition(I considered these to be better). We also both ordered shakes, which left a little something to be desired. They all sounded fantastic but the two we had came up short on execution. I believe that a milkshake should be a perfect combination of thick and smooth - not thick enough that you burst blood vessels sucking it down, but certainly not as simple as sipping a soda. The cookies and cream shake was fine but slightly runny. The peanut butter-chocolate one really fell short. I'm pretty sure they use chocolate syrup (as evidenced by the remnants in the mixing cup) which left a very sharp, chemical note to each mouthful. I little fine tuning on the shakes and they could be excellent.
All in all it was a very enjoyable meal for an opening night. The service was very pleasant and helpful, but did seem a little unrehearsed which is completely forgivable given that they just opened. I will say that the meal was pricey. Two burgers (came with fries) and two shakes ran us $44.00 before tip. I certainly like the burgers at 5 Napkins better than most of their competition (Grindhouse, Yeah!, and the likes), but the price will definitely won't keep me away from my regular jaunts.

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